For many years now, Germany’s most successful optician Fielmann has been working with PRG to ensure that the annual general meetings and press conferences are carried out with technical and visual perfection. Due to the Corona crisis, like many, this event were held online for the first time this year. After PRG had already successfully implemented the Fielmann annual accounts press conference as a streaming event a few weeks ago, the aim was now to stage the considerably more complex Annual General Meeting as a purely online event, so that shareholders could view it conveniently and securely on their home computers.
For this purpose, two studios were used in the Hamburg Cinegate Studios, which belonged to PRG, to ensure the event both complied with social distance rules and kept the entire event technology separate from the large stage with the board members of Fielmann AG – if only for acoustic reasons. As usual, PRG provided a 360° service here, including sound, lighting, video, streaming connections as well as stage and decoration construction. The basis for this was the stage and lighting design created by Jerry Appelt.
Jerry Appelt (Production / Lighting Design): “Compared to a live Annual Meeting, the camera image is much more important for an online version. Therefore the whole lighting has to be adjusted to the camera technology. We mainly rely on the GLP-S350 series (washer and spots). And to create a bit of architectural space, we placed the GLP-X4 bars to the left and right of the stage and FR1 LED moving lights as spotlights above the LED wall.”