Middle Beast Festival

December 19th to 21st, 2019, are dates that EDM fans in Saudi Arabia will not easily forget! The very first edition of the MDL Beast Fest held in the capital, Riyadh, was an immediate hit. The stellar line-up included 28 International music acts, such as Tiesto, Steve Aoki, David Guetta, Martin Garrix, and 24 home-grown Saudi Arabian DJs including DJ Duo Dish Dash and EDM DJ Cosmicat. PRG is proud to have provided 360° technology support and production services to this.

From a creative dream to technical reality
The record-breaking festival took place at a purpose-built venue on the outskirts of Riyadh, Saudi Arabia. Entertainment offerings were split across five stages delivering a truly spectacular event. PRG was the proud provider of 360° technology and production services for this remarkable first of its kind and it proved a real showcase, demonstrating the collective capabilities of the PRG teams from Dubai, UK, Belgium, Germany and France and their ability to collaborate in making that creative dream a technical reality!

MDL Beast is a festival of superlatives. The PRG team set up a total of 480 tons of equipment on-site — audio, lighting, video and rigging for the five primary stages — but it’s not all about the gear!

For this world-class and amazing first in the region, PRG has come together as a global team to deliver production excellence across all disciplines. This is what PRG is all about…it’s all about our people!

5 stages, 1 big immersive experience
More than 400,000 visitors immersed themselves across the 5 performance arenas, each of them beyond spectacular in terms of scale and visual impact! This, together with a mix of art & cultural zones, fashion activations and food & beverage outlets created a fantastic festival setting.

“We delivered over 3000 square metres of high resolution LED Screens across the festival site, from the impressive and Guinness World Record winning main stage, reaching some 37 metres high, to the immersive 360 degree video performance zones, the scale of this event was truly mind-blowing ”, explains Yves Winand.

PRG in the Middle East
The supply of state-of-the art equipment was simply one aspect of our scope of work for MDL Beast. Added to this technology was the supply of a diverse range of technical specialists from the across the PRG world.

“PRG is all about technical production services. In a short time-frame our teams across three continents were able to come together team to deliver a truly mega event. MDL Beast was a great festival and we are really proud to have played a part in making this a success!” says Valerie Cuno (Vice President Marketing EMEA & APAC), who was in Saudi Arabia for the occasion. She continues: “We are really proud to be supporting the vision of 2030, delivered by the Saudi Arabian Leadership, has a focus on culture and tourism, sports and entertainment and what better example than this amazing event, MDL Beast!”

PRG wants to thank and congratulate MDL Beast LLC and Sela for this incredible achievement and to our fantastic global PRG Team.